Elephant & Coral – The Story Unfolds for a Singapore Pen Shop
Elephant & Coral was established in 1996 as a small Singapore Pen Shop in Holland Village, Singapore. The name “Elephant & Coral” is derived from a place in London, Elephant & Castle, where the founder spent some of his best years of education in England.
Elephant & Coral is a leader in the retail and wholesale business of fine writing instruments from all over the world – including rare collectibles – and fine desk accessories. In our endeavour to bring forth a different writing experience to our customers, we have successfully launched our first limited-edition fountain pen and rollerball “The Saints” in 2004 with a unique design created and sold exclusively in our boutiques.
The success of “The Saints” collection is unprecedented, fuelling the inspiration for two further collections, namely “The Noto Nogoro” and “Seki-shun” in 2004 and 2005 respectively.
In 2001, Elephant & Coral expanded its business into fine bespoke, engraved social and business stationeries. A new entity, Chelsey Papier, creates premium stationeries using Crane’s 100% Cotton Paper for special occasions like birthdays, anniversaries, holidays, weddings, childbirths and condolences.
Elephant & Coral believes that writers living through any period of time need to be encouraged and motivated to extend their dreams and eventually carve out names for themselves.
We live in a world where people tend to applaud only the accomplished few in the spotlight and fail to notice the many who continue to toil in their labour of love so that literary masterpieces, modest or major, can continue to be produced to shape our next generation.
Since our inception in 1996, Elephant & Coral has been giving away branded pens to established and emerging writers in exchange for their published literary works (fiction or poetry). It is a symbolic gesture to honour and encourage many of our unsung heroes who continue to aspire for greater excellence in writing from within the shadows of their humility – so that our children and our children’s children will not become soulless beings devoid of appreciation for the finer things in life.
The reputation of Elephant & Coral sets an iconic status as the premium Singapore Pen Shop when it was honoured with the award of the Best Performer of The Singapore Service Star 2010 in the retail industry of Singapore. For any pen aficionado and astute shopper, making a trip to Elephant & Coral makes each shopping trip a true memorable luxury shopping experience.